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CRV Leads $2M Seed Round for Bra Firm Harper Wilde

Early-stage venture capital firm CRV is moving beyond its usual investment universe of technology platforms to the fashion stage, leading a $2 million seed round for direct-to-consumer bra firm Harper Wilde. The round includes BAM Ventures, Brilliant Ventures and several participating individual investors such as NBA All-Star and Golden State Warrior swingman Andre Iguodala and his business partner Rudy Cline-Thomas, and former chief experience officer at Microsoft Julie Larson-Green. CRV’s past and present investments have included Twitter, eDocs, Zendesk, Dropbox, Airtable and Classpass. Saar Gur, a general partner at CRV, also known as Charles River Ventures, focuses on the consumer and mobile world. An attractive component of Harper Wilde’s business was the company’s use of technology in fashion. Gur said, “They use data and analytics to continually enhance the customer experience. Their unique business model gives them access to an unparalleled data set, which allows them to guide customers to the right choices in a more efficient manner than traditional retail and other e-commerce companies in the space. With this investment, we’re helping the Harper Wilde team scale their current processes and capabilities to service more women in the most efficient way possible.” The start-up was founded in 2016 by Jenna Kerner and

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